Here is a quote from Article: Online Business Promotion | 6 Smart Ways to Promote Your Business Online on the importance of using video as part of your marketing strategy:
Use YouTube to promote your business | Online Business Promotion
Perhaps one of the most popular and creative way to show more information about your business is to use videos. Some examples of how to do this include:
Upload a video of your company, and put on as many links as you can from all sorts of topics so as many people as possible see it.
Videotape launches and other public events promoted by your business so that clients who couldn’t make these events are still able to catch up on what happened.
Video how-to information related to your business, so that when someone is looking how to solve a problem your business has knowledge of, they find your video answer and learn more about you. Self-help videos on common, basic problems can be a great way to show your business’s sharing side and to garner interest from potential new customers.
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