Video Marketing Tips Series
This is part of an ongoing series giving you tips on how to create great marketing videos and how to get the most search engine optimization and benefit from those marketing videos.
Seven Steps to Create a Marketing Video Today!
Tip #1 – Try Video Now!
Try video and see if it works. I am pretty sure you have everything you need to produce a video already. Start with your iPhone, iPad, DSLR or digital camera. Even if you don't have anything else, this is enough to get started.
Step 1 – Video is Horizontal
First, for phone and tablets, make sure you frame the video horizontally, not vertically. This will make it play better on all platforms, and make it not look as amateur.
Step 2 – Frame your head
Frame it with the top of your head near the top edge of the frame. Pay attention to when you watch TV or movies, and you'll see this is the way that looks best. Putting your head in the middle of the frame will make you look vertically challenged. While you're at it, try to get a close up of just your head and shoulders and so people can see your expressions better.
Step 3 – Prepare the environment
If you are in an office or at home, try to minimize any noises by temporarily turning off fans or air conditioners. Also, your desktop or laptop computer fan may be louder than you realize. If you are not using it to record, consider shutting it down or putting it into sleep mode.
Step 4 – Prepare yourself
You will be most comfortable if you a record a video talking about a topic you don't have to research. But, even if you know your material, it is a good idea to jot down a few notes before you start. You can hold the sheet out of frame, or tape it under or next to the camera.
Step 5 – Record!
Now you're all set, press that button and begin talking. When you are done talking, stop. A few mess ups or misspoken words come sometimes just make the whole thing come off as more authentic. If you hate it, just shoot it again. But if you are interested in editing your video, or adding titles, I recommend iMovie on iPhone and iPad, iMovie on Mac, or Windows Movie Maker on Windows.
Step 6 – Publish
Most smart phones allow direct publishing to youtube in one simple step. But if you have a Google plus business page, i recommend publishing it to that page, if appropriate. On mobile, I recommend the YouTube Capture app. On desktops, just ensure you're logged in to you Google Plus business page.
Step 7 – Share
Lastly, if no one know you made a video, no one is likely to see it. So make sure you hare the video on all your social networks; Google Plus, Twitter, Facebook, Blogger, WordPress, Tumblr, etc. And don't be afraid to ask your viewers to like and share your video.
Thats all for this tip. I will be presenting many more video marketing tips, including how to come up with a publishing schedule, how to include other people, how to do interviews and more. So, if you have a specific question – or a tip – please leave a comment on the YouTube video or the blog post, and share it with your friends and circles as well.
Stuart Mackey is founder and Creative Director at Mackey Productions, LLC. Mackey Productions, LLC is a producer of high definition marketing videos for local businesses, non-profits and individuals. Serving Riverview, Brandon and the greater Tampa Bay area, Mackey Productions’ mission is to deliver custom, focused content at an affordable price. Please contact Mackey Productions today to receive your free video marketing consultation! 813–699–0843 or mackeyproductions.com.