Five Reasons Why Video Marketing is Important
People often ask “Why is video marketing important?” And “Why do I need video marketing?” The answers are quite simple, and it all comes down to asking this question: “Do you want to increase traffic to your site?”
- People would rather watch than read.
Increasingly, people would rather watch a video than read a blog post or article online; they are used to consuming visual content on all channels; Facebook, Instagram, etc. People are also more likely to finish watching an engaging video than read an entire blog post.
- Video stands out from the search result crowd.
When people see a page of search results, video results stand out from the list because they show a thumbnail image next to the text summary. On social media, images and videos are given more space and priority than text only or link posts.
- Video can be easier than writing.
There seems to be a perception online, that if you have one misspelled word or typo in your blog article, that you mustn't know what you talking about. But on video, there seems to be a little more grace for mistakes. In fact, a more authentic video will actually be trusted more than a polished video in some categories.
- Video can be SEO optimized.
Most people don't know that you can embed the transcript of your video on YouTube. If you are reading from a written script, this is as simple as copy and paste. If you are more unscripted, it may require a bit more work. But essentially, this means words you spoke in the video can be searched, therefore you should make sure to say your keywords or key phrases in your video. You can also add these keywords to your tags and video decription.
- Videos can link back to your site.
When you create a video on YouTube, you have the option to add links to the description as well as text. Make sure you link it back to your website or the related post on your site. You can also setup your YouTube Channel to link to you homepage, Facebook, Twitter, Google Plus, etc. to add more link relevancy.