Video Marketing Transcript:
Hello, I'm Stuart Mackey of Mackey Productions. So why do you need video marketing? Video marketing can provide a fresh way to reach your potential customers. Videos are the perfect way to deliver exactly what you want to say in an interesting and easy to understand way. And it can attract new visitors to your site.
Video marketing can increase sales. A number of online studies found that purchase intent among those watching an online video spot was 76% higher than those who hadn’t. Awareness increased by 205% and there was a 62% increase in daily sales volumes. Each of these metrics relate to 30-second video ad spots shown online, but can also be translated to longer videos and demonstrate the power of engagement when online video is leveraged correctly. Video ads also fare better in message recall measurement and likeability.
There's no denying that having a professional video created takes time, effort, planning,and a budget. But a small expense now can pay off big rewards in the long term. You can even work towards building a library of video resources for your business and become a resource for your industry.
This library of videos can be used on your website, in social media posts, any of the dozens of free video sites, sent out as part of an interactive newsletter, run at exhibitions and seminars, handed out in place of expensive print catalogues… the possibilities really are endless. The more places you upload your video, the more relevant search engines will find it, and the more likely you are to be found.
So, now that I’ve convinced you that you need to produce a marketing video, what do you do? Without a script or plan you're only crossing your fingers and hoping for the best. So you have to create an outline; what is the goal of the video, how do you want to feature it in your business, what products are you going to highlight, possibly what you would like to see in the shots, etc. The more complete your plan is before you start, the more efficient the whole process will be.
Now, how can Mackey Productions help you create an effective marketing video? Lets look back over what we've learned.
Start with your script. If you have a script ready when you meet with me, it can speed of the process, and keep your cost down. If you don't have an idea for a video, We can discuss a plan together.
Second, what other supporting visuals will help viewers remember you and your business? You logo is important, too. But I'm talking about other visual items such as product samples. If you're looking for ideas for visuals, you can do some research by doing an image search on google or a stock photo site for “concepts” you want to convey. A real estate agent could show a home or house keys. A health coach could show healthy foods and exercise, An artist or designer would show examples of their work. Perhaps one of these sample video will inspire an idea for your video.[Roll demo clips]
When you've compiled your script and potential support images, Mackey Productions will schedule with you and other “actors” in your video a time and a place for the shoot. Expect a full fledged on location shoot to take about half a day. A 30 second commercial in our studio can be done in less than one hour. Mackey Productions will use professional lighting, microphones and cameras to make sure your message can be seen and heard clearly.
The complexity of the video determines the length of time needed to finish it. It is possible for a very complex 30 second commercial to take more editing time than a simple talk-to-the-camera 3 minute video.
Once completed, Mackey Productions can also assist you in making sure your video is uploaded to all of the appropriate sites. Some sites, such as Facebook, allow you to assign “administrators” who can post and manage your page on your behalf (one of the MANY reasons your facebook business should be a “page” and not a “person”). But some, like youtube, can only be posted by logging in under the correct user name and password. We can help you navigate these steps.
I realize I've given you a lot of information and you may be saying to yourself “I don't have the budget.” That is why I am introducing this special offer. [play 60 second commercial]
This video is an example of a 30 second video package. A video just like this can be yours for only $300. Here is the “fine print.” You must have your script written and ready to shoot. If you want your logo included, it must be provided in appropriate high quality format. You will be recorded 2-3 times delivering your “commercial” in our studio located in Brandon. Mackey Productions will edit the best parts of the takes together and choose music that fits your business and send you a few options to choose from as well as a first draft of the video. Once the music is chosen and the first draft approved, the final version will be compiled and saved to a web ready format for you to upload.
Additional options such as a animated “fly-in” logo and more complex editing are available as options.
I hope that you have found this presentation helpful and informative and I look forward to doing business together.