A Selfie Stick?
So, what am I supposed to do with this?
If you are looking at this page, it is safe to assume you won a door prize at an event. This is not a gag, but it is a really powerful marketing tool. Watch the video below to learn more.
If you watched the video, but like to see the steps written out, this is for you.
Step By Step Instructions on Creating Your Own Marketing Video
Step One – Record Your Video
Step one is to record your video. Use the Selfie Stick to record your video. I recommend the “back” camera as it is higher quality, but harder to aim. If it is easier, you can use the forward facing camera instead.
- Make sure you get into as quiet a place as possible.
- Make sure there is plenty of light on your face, but that you are not back lit. This will cause you to look like a dark shadow.
- Hold the camera horizontally, not vertically.
- Press the record button.
- Talk directly to the camera, not to the image of yourself on the screen.
- The first thing you should do is introduce or tease the topic, then pause a moment (if you're going to add in an intro title), then continue to your introduction and your main video topic.
- When you are done with your main topic, thank them for watching and tell them what to do next. This is very important, give them one thing to do; call you, visit your website, subscribe to your YouTube channel, etc.
- When you are done, press Stop.
Step Two – Create your intro (Optional)
Using one of the recommended apps, you can make a title or intro. I recommend choosing a very short one. All of the apps are pretty self explanatory and walk you through the process. I have made the following video to explain Intro Designer. (Note: It is for a previous version of Intro Designer, but it works the same.) After you create your intro you'll want to save a copy to your camera roll to edit it into the video
Step Three – Edit
Here where the magic really happens! Editing your video.
- Open iMovie.
- Tap Projects in the top center.
- Tap the big plus [ + ] sign, then choose Movie in the New Project window.
- The next screen will let you choose a theme or template for your movie. To keep it clean and professional, I recommend with either the “Modern,” “Bright,” or “Simple” style. (The demo video used “Simple.”) Tap the word Create.
- Tap the film reel/music icon. Choose Video at the bottom and browse to your camera roll (Hint: choose All or Recently Added).
- Tap the movie you want to use. We will trim it later. Tap the curved Down arrow to insert the video into the timeline.
- There are two ways to edit, dragging the beginning and end points, or cutting and deleting. I find cutting and deleting to be more accurate. Tap Play and find the moment before you start talking. Tap the movie in the timeline and tap Split.
- Tap the extra piece at the beginning and tap Delete.
- Play until you find where you want to insert the title/intro. Tap split.
- Tap the film reel/music icon and repeat as above to insert the logo movie.
- Play the sequence and see if you need to trim it up any more.
- Play to the end and trim any excess.
- Watch your masterpiece and make any adjustments. Tape Done. Tap My Movie 1 and rename the project.
Step Four – Publishing
iMovie does allow you to publish directly, but the option are more limited and you can only upload to your personal account. If you haven't set up your business account. Here are the steps to publish directly from iMovie.
- While on the screen showing your project title and thumbnail, tap the sharing arrow and choose YouTube.
- Give the movie a good keyworded title that search engines will be able to find. If you are trying to get more phone calls, include your phone number in the title.
- Fill out a good description. This can be as long as you want. Include a link to your website or to a page on your site related to your subject, such as a product or service offering.
- Choose an appropriate category.
- Include some tags like your company name, your name, your industry, etc.
- If you are on WiFi, choose the largest size it will allow. If you are off wifi, choose the recommended 720 size to save bandwidth.
- Under privacy, if you are done and ready to publish the video, make sure you change it to Public. If you want to send it to just one person, or want to review it, choose Unlisted (Unlisted videos are like unlisted phone numbers, anyone with the link can watch them, but they won't show up in search engines). Private videos can only be seen be you.
- Tap Share and wait for it to finish before you leave the app.
- You'll be presented with a dialog that will let you email the video or visit it. You can email it to yourself to make it easier to find later, or email it to anyone else you like.
- Congratulations! You did it!
Bonus Step – Publish to your website
If you have a Wordpress website, publishing is as easy as copying the Youtube page link and pasting it to a page or post. Other platforms may require you to use the Embed function. Contact your web designer for more information.
Included in your package should be an iTunes gift card. Now, if you won this prize and you don't own an iPhone or iPad, you're going to still be able to create some create marketing videos for your business with the included selfie stick, but as far as step-by-step instructions on how…. I am sorry, I only know iOS.
List of Apps for iOS Video Marketing
Here are the apps i recommend, most of which I talk about in the video. (Prices are subject to change.)
- Logo/Opener Apps. I recommend at least getting one of these.
- Intro Designer Lite – Create Intros for iMovie – dgMotion Mobile – FREE. This is a great little app that can help you create professional-looking intro videos for your creations. Free version includes a handful of templates.
- Intro Designer for iMovie – dgMotion Mobile – $2.99. Same as above, but paid version has a lot more templates to choose from.
- IntroMate – Intro Maker for iMovie – Ralph Hubner – $2.99. The simplest way to add professional-quality intros to your movies.
- iMovie – Apple – $4.99. This is what you need to put all the pieces together. Edit a professional quality movie with nothing but your iOS device.
- YouTube Capture – Google, Inc. – FREE. You'll need this app to upload the video to your business YouTube account.
Additional Recommended Hardware for DIY Video Marketing
In addition to the above apps, you may want some extra tools.
- Rode smartLav+ Lavalier Microphone for iPhone and Smartphones – This is the microphone I used in the video.
- Rode Microphones SC6 Dual TRRS input and Headphone Output for Smartphones – This adapter will allow you to still plug in your headphones when using the SmartLav+. It will also allow you to plug in two SmartLav+ microphones at the same time.