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Home » Blog

August 10, 2017 By Stuart Mackey Leave a Comment

Is Your Show Uniquely Better? #gls17 #veda

The following post is a straight copy of my notes I took during the session by Andy Stanley of North Point Church at the Willow Creek Global Leadership Summit 2017.

How to Create A CultureThat Fosters Uniquely Better

(I used the shorthand UB to stand in for Uniquely better)

#1 Be A Student Not A Critic

Never criticize something you don’t understand.

#2 Keep your eyes and your mind wide open

Listen to outsiders. Listen to people outside your industry. Listen to people who don’t understand what you do or why you do it.

Outsiders aren’t bound by assumptions.

Closed-minded leaders close minds.

#3 Replace “How?” with “Wow!”

“WOW ideas to life, don't HOW them to death.”

#4 Ask the uniquely better questions

As long as you’re looking for UB, you’re predisposed to recognize them.

UB Questions:

  1. Is this unique?
  2. What would make this unique?
  3. Is it better?
  4. Is it better… really?

Filed Under: Blog, Vlog Tagged With: #gls17, #veda, protipspodcast

August 9, 2017 By Stuart Mackey Leave a Comment

How to create an Avatar (Buyer persona) for your Vlog

Who are you making your vlog for? Do they have a name?

Before you start creating any content marketing, whether blog, blog, or podcast, you should know who you’re making it for. I must admit, that this wasn’t something I’ve always done. In fact, in researching for this I found several very helpful worksheets that I used as inspiration. [Read more…]

Filed Under: Blog, Vlog Tagged With: avatar, YouTube

May 4, 2016 By Stuart Mackey Leave a Comment

May The Force Be With Your Marketing – Marketing Lessons from Star Wars

This past year, Star Wars relaunched and expanded with the release of The Force Awakens. It received rave reviews from fans and critics alike. But why all the excitement? Why has a franchise that began over 40 years ago endured and even grown in it's fan base? And how can we as business owners learn to leverage the same techniques and strategies that have allowed Star Wars to become a living breathing brand that has grown beyond the vision on the man who started it all; George Lucas. [Read more…]

Filed Under: Blog Tagged With: marketing tips, Star Wars, Star Wars Day

May 3, 2016 By Stuart Mackey Leave a Comment

Why Start Your Own Podcast

Podcasting is a powerful way to share your message with the world. Whether you are sharing about your business, teaching a how-to, or interviewing entrepreneurs, podcasting can help grow your influence and your audience. [Read more…]

Filed Under: Blog

April 7, 2016 By Stuart Mackey 1 Comment

Why Hire a Professional Video Production Company? [Video]

With all the free online tools and tips, why have your video marketing done for you? Why Hire a Professional Video Production Company?

[Read more…]

Filed Under: Blog, Marketing Quick Tips, Video Production Tagged With: tips, video marketing, video production

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Recent Posts

  • Is Your Show Uniquely Better? #gls17 #veda
  • How to create an Avatar (Buyer persona) for your Vlog
  • 7 Horrible Mistakes You’re Making on YouTube – #VEDA Day 4
  • VEDA Day 3-Behind The Scenes of my OBS STUDIO Setup
  • #VEDA August 2017 Day 1 – Ask your Video Marketing, Podcasting, vlogging questions
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Mackey Productions, LLC
, 1112 Oakridge Manor Dr., Brandon, FL 33511, United States (US) - Phone: (813) 699-0843 Email: stuart@mackeyproductions.com

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