How to Create A CultureThat Fosters Uniquely Better
(I used the shorthand UB to stand in for Uniquely better)
#1 Be A Student Not A Critic
Never criticize something you don’t understand.
#2 Keep your eyes and your mind wide open
Listen to outsiders. Listen to people outside your industry. Listen to people who don’t understand what you do or why you do it.
Outsiders aren’t bound by assumptions.
Closed-minded leaders close minds.
#3 Replace “How?” with “Wow!”
“WOW ideas to life, don't HOW them to death.”
#4 Ask the uniquely better questions
As long as you’re looking for UB, you’re predisposed to recognize them.
- Is this unique?
- What would make this unique?
- Is it better?
- Is it better… really?