Video Marketing Tips Series
This is part of an ongoing series giving you tips on how to create great marketing videos and how to get the most search engine optimization and benefit from those marketing videos.
3 Tips to Publishing Video Regularly and Consistently
Whether its blogging or video marketing or youtube or a podcast, consistently creating and publishing new content is a power tool to increase traffic to your site. Don’t just randomly create new videos or blog posts, but develop a routine and a schedule. Part of the reason this is one of the first articles I am publishing is to help keep myself accountable. I have tried, in the past, to create regular content with two podcasts. They have each gone months without new episodes at times. Here are 3 tips on how to create marketing videos regularly and consistently.
Tip #1 – Schedule It!
Productivity experts agree that if you want something important to get done, you need to assign it a time. So look at your schedule and choose a time to start creating! If you are first starting out, and aren’t sure how long it will take, give yourself extra time. Try scheduling it early in the week so that if you can’t do it in one sitting, you have time to get back and finish it. And keep the commitment to yourself! You can also consider outsourcing portions of your workflow, such as the editing, or the creation of the YouTube record or blog post. Or try out If This Then That (IFTTT) for some automation.
Tip #2 – Shoot It!
You don’t need to have a fancy studio to create a great marketing video. Your smart phone, iPhone, tablet, or iPad has a great camera. Or try using your webcam. Try to reduce visual clutter behind you so that people aren’t distracted. A blank wall actually might help, but don’t stand flat against it. Turn off any “noise makers” in the room (fans, computers, air conditioning, ringers), or go to a quieter room. You also want to be sure to get close to the camera so the microphone can hear you. If you need some notes, that’s ok. Just make sure you don’t look down at them the entire time. When you’re ready to shoot, start with something that will entice people to stay and watch the entire thing, such as the topic or question you are going to answer. Once you have them hooked, don’t forget to say your name and the name of your company, then continue. Try to keep it to under 3 minutes. Closer to one minute is better for video. Conclude by saying your name and company name, then ask them to like, share, and comment on the video. This will help drive additional social network traffic to the video or blog from outside your personal circle of influence.
And as Seth Godin says, you you most “ship it”! It doesn’t need to be perfect, but you must ship (publish)! You don’t necessarily even have to edit it, if you shot it in one take and din’t mess up too much. Create a draft blog post on your website that you are going to embed the video into. Make sure the title is compelling and SEO friendly. Type up some good notes summarizing what the video is about, and link to any related articles on the web or on your own site. On YouTube, any url that is complete with the ’http:// becomes clickable. Next, Upload the video to YouTube and make sure you fill out all the fields completely. Use the same title you used for your blog post. Make sure that the description field includes a link to the blog post you are going to embed the video into, plus the same description information you put into the blog post. Also include links to any and all of your social network profiles. This article was inspired, in part, by 29 Tips to Make Your Video Marketing Easy – Social Media Examiner.
Start publishing regularly
Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness all from the power of video. There are a number of tips I could share, but the best one is easy. Simply put, it’s important to start publishing video on a consistent basis. Lewis Howes, author of a popular blog and soon-to-be-launched Video Traffic Academy.
Stuart Mackey is founder and Creative Director at Mackey Productions, LLC. Mackey Productions, LLC is a producer of high definition marketing videos for local businesses, non-profits and individuals. Serving Riverview, Brandon and the greater Tampa Bay area, Mackey Productions’ mission is to deliver custom, focused content at an affordable price. Please contact Mackey Productions today to receive your free video marketing consultation! 813–699–0843 or mackeyproductions.com.